Digital Marketing Course

The course is designed for those that want to strengthen their core marketing principles and gain a rich understanding of what marketing strategy is and the vital role it plays both in principle and in practice.

The course is focused on practical applications of marketing strategy including contemporary market research tools, modern day marketing frameworks and concepts. As the course instructor I run a digital marketing agency and practice these techniques daily, there is a strong focus on practicality and application as well as theory

• Introduction 05:19

  • 1: Teaser Preview 00:43
  • 2: Introduction to Marketing Strategy 02:17
  • 3: Course Overview 02:19

• Section 1 - Marketing Fundamentals 39:40

  • 4: First Principles of Marketing 01:53
  • 5: Marketing is not sales 02:39
  • 6: Defining Marketing 03:08
  • 7: Defining Marketing Strategy 08:48
  • 8: Marketing Strategy Cont’d 02:54
  • 9: The 4P’s 06:36
  • 10: Persuasive Techniques 13:42

• Section 2 - Market Research 1:38:35

  • 11: Market Research Components 05:44
  • 12: Customer Profiles 09:28
  • 13: Market Research Tool Types 04:54
  • 14: Category 1: Industry Tools 02:16
  • 15: Industry Tools: Digital Surveys 07:43
  • 16: Industry Tools: Keyword Planner 11:25
  • 17: Industry Tools: Digital Trends 05:36
  • 18: Industry Tools: Q&A forums 04:16
  • 19: Industry Tools: Government & Agencies 02:49
  • 20: Category 2: Competitor Research Tools - Facebook and Linkedin 04:39
  • 21: Competitor Research with Keyword Data 08:52
  • 22: Competitor Research: Email Marketing 02:35
  • 23: Category 3: Owned Properties: Google Analytics 07:40
  • 24: Owned Properties: Hotjar 01:59
  • 25: Owned Properties: Quantcast Measure 01:47
  • 26: Owned Properties: Facebook Audience Insights 05:25
  • 27: Other Owned Properties 03:44
  • 28: Market Segmentation 07:43

• Section 3: Models 1:22:09

  • 29: Introduction to Models 04:37
  • 30: The AIDA Model 03:53
  • 31: AIDA Model and the 4P’s 06:17
  • 32: AIDA & Customer Profiles 02:34
  • 33: A.R.E. Model 06:35
  • 34: A.R.E & the 4P’s 02:50
  • 35: A.A.R.R.R 04:21
  • 36: A.A.R.R.R. & The OMTM 02:36
  • 37: A.A.R.R.R - For Which Businesses? 01:40
  • 38: A.A.R.R.R & The 4P’s 05:10
  • 39: CDJ and Market Research 01:54
  • 40: Experimentation Models 04:10
  • 41: Testing with Feedback Loops 01:47
  • 42: Testing the 4P's 03:27
  • 43: Tools for Testing 01:55
  • 44: Growth Loops 03:59
  • 45: Growth Loops: Tik Tok 04:19
  • 46: Growth Loops: Survey Monkey 02:21
  • 47: Growth Loops: Other Examples 03:52
  • 48: Growth Loops Motivators 04:17
  • 49: Growth Loops: Beyond Referral Models 01:57
  • 50: Growth Loops For Your Business 07:38

• Section 4: Marketing Gurus Today 33:48

  • 51: Modern Marketing Gurus 02:23
  • 52: Gary Vaynerchuk 06:34
  • 53: Simon Sinek 04:20
  • 54: Seth Godin 02:13
  • 55: Rand Fishkin on Flywheels 04:44
  • 56: Marketing Guru Takeaways 06:15
  • 57: Conclusion and Recap of Models 07:19

After being in the marketing industry for over a decade I’ve picked up that there are many that practice marketing without a core fundamental understanding of Marketing & Strategy.

The course is designed for those that want to strengthen their core marketing principles and gain a rich understanding of what marketing strategy is and the vital role it plays both in principle and in practice. The course is focused on practical applications of marketing strategy including contemporary market research tools, modern day marketing frameworks and concepts. As the course instructor I run a digital marketing agency and practice these techniques daily, there is a strong focus on practicality and application as well as theory.

The course is divided into 4 sections:

In the first section we start by gaining a thorough understanding of what marketing and market strategy actually is. We cover a number of key marketing tenets such as the 4P’s and persuasive techniques used in marketing.

In the second section we discuss market research in depth and how to generate marketing personas. We explore the components of marketing personas and we dive into modern tools that can be used to conduct market research

In the third section of the course we take a deep dive into marketing frameworks. These are models that can be used to apply marketing principles and market research to our modern day consumer landscape. We discuss 6 marketing frameworks and look at their evolution and usage.

In the fourth section we take a look at modern day marketing personalities and consider their ideas and how to incorporate them into our marketing practice. We also provide a nice and easy summary of the course and the models we have discussed.

• Digital Marketers
• Marketing Students
• Business Owners

• None

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Reed courses certificate of completion

Digital certificate - Included